The Web Site Audit (Marketing)

A complete, non-technical assessment of your company’s web site and the strategy behind it.

This audit will tell you whether the strategy behind your Web Site is the right one; whether it is working; whether you need to invest more money in your site; and how to adjust the site to meet your objectives. (If you don’t yet have a Web Site, or if you are about to redesign or restructure it, the audit doubles as a Web Site project planner).

Starting with a guide to the successful Web Site (with best practice examples which you can go and check for yourself), the audit takes you through six steps:

1. Audit customer research, strategy and objectives
2. Audit the technology, tools, theme and feel of your site
3. Evaluate content, maintenance, download speeds, site navigation and links
4. Analyze how the site is marketed
5. Measure results
6. Complete a cost-benefit analysis

In short, this is exactly the kind of quick and convenient self-assessment audit that every company should run periodically to make sure that their website is still meeting the strategic and tactical objectives originally set for it.

Running the audit will offer reassurance and help to identify potential problem areas before they become a significant drain on staff time and company resources.

The audit includes a detailed guide to the audit process:

• How to set-up and staff the audit team
• How to create an audit project plan and lay the groundwork
• How to gather, analyse and share results
• How to write audit reports, make recommendations and deal with resistance to those recommendations.

The final section of the audit includes more than 15 pages of detailed questions and checklists – ready for the team to use at each stage of the self-assessment audit.